Snapchat saw this limitation and filled the gap, becoming the go-to social media platform for sharing pictures of your every day life. In fact, I’ve even given the advice to enforce a strict two-posts-per-day maximum on your Instagram account (and even that is probably too much if you post every day). With the “best pictures” setup, however, comes with it an important limitation: You’re not supposed to post a lot of pictures on Instagram. The strategy worked amazingly well, making Instagram one of the largest social media networks in the world today. Instagram gained in popularity because it allowed amateur photographers to add filters quickly and easily to their photos to make them look like professional shots.

Instagram has always been the place to share your best photos, whereas Facebook (and more recently Snapchat) are where you post ALL your photos.

To understand the feature and why Instagram decided to introduce it, it’s important to understand both Instagram and Snapchat at a core level.

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